Gardner Denver Telescopic Invite – LexPlus

Gardner Denver Telescopic Invite

Gardner Denver Telescopic Invite

Gardner Denver is a leading global provider of flow control technology, application expertise and support services to a diverse customer base through a family of trusted brands, including Compair, Robuschi, Elmo Rietschle, Hydrovane but to name a few.

We have been collaborating with Gardner Denver since early 2015 on several marketing collateral projects. For their latest campaign they were looking for inspiration for an invitation to send out inviting customers to HILLHEAD 2016. The brief was that it had to be small and yet capable of containing information about the event and the company. It also had to include a voucher and it had to be done within 2 weeks!

Our team came up with an amazing solution. We designed a telescopic mechanism on an A6 invite. This allowed 2 extra panels to extend outwards to reveal extra hidden content. The last panel had a perforation which would allow for a voucher to be detached. Having such a tight production time-frame we also offered to take care of the fulfilment and mailing out of the invite.

Too show case the Company and the innovative design we suggested placing the invite in a clear cellophane bag so that the fabulous design was not obscured by a traditional envelope and it could achieve maximum impact on landing with the recipient. We affixed a presonalised label using our own PPI information.

The entire project – production, assembly, insertion in the envelope, affixing of the labels and posting out – was completed within the 2 weeks required by the client.